Often the hardest thing about product creation is deciding on which product to create first and in which format, rather than the actual product creation itself. Hopefully this article will help you in giving you a few ideas.

Which product you decide to create depends on where you are in the business funnel. By this, I mean:

1. Do you have a business niche already?

Whether you are already building a business in a particular niche, usually a services business, or whether you are starting from scratch can make a huge difference in which product you should create first. If you have an existing business then the decision will be easier than starting from scratch. Although many marketers will say that you can make money in any niche, even if you are not interested in it, I strongly advise you to start with a niche you are passionate about, whether it’s a hobby, past work experience or something you know about. The internet marketing curve is much simpler to understand and apply the results on later projects doing it this way!

2. Do you have a mailing list/following already?

If you are just starting out and don’t have a reputation for producing great products/services and a stream of eager buyers, then it may be a good idea to start off creating a product at the lower end of your product funnel, just to get buyers into your sales funnel and on your mailing list. The usual price bracket for these types of products are $7 to $27. If however you are starting from scratch with no mailing list and no followers then it might be a good idea to create a free product to give away and build your mailing list initially. You can always add a paid product as a one time offer when people sign up for your mailing list as your second product.

3. What Product Type?

Choosing which product type to go for will depend on your markets preference as well as your own preference. Rather than spending hours debating which is best, I usually go for a short report initially. Other options that have worked well were offering free teleseminars but you really need an audience to promote these to – I had a Facebook group, one way to get round this is to interview an expert in your field and record it, using their reputation to build your list. Videos also work well and very popular so choose which you think you could create the fastest. Remember you can always use plr to get started!

4. What topic?

If you’ve been in your niche for any length of time you will have come across many clients who ask the same types of questions. This is a great opportunity to answer these questions in a “top 10 secrets to … ” report. However, if the niche you have chosen is relatively new to you, then visit forums related to the niche and see what others are asking, and also check out the answers as you can often use these to compile your report!

5. What Product Delivery System?

When you first create a product it is often the question “how do I deliver the product after the customer has paid?” that stumps people. If you are only ever going to sell 1 product then using PayPal’s return to page can work and is simple but open to thieves! It is a good idea to take a moment to think about future expansion and how you are going to deliver other products you may decide to create. Are you going to create an online store of products? Are you going to have a separate website for each product you create? More often than not when you are starting out it comes down to the question – What’s your budget? Often all you need is the $7 script to get started.

Once you’ve answered all these questions all you need to do is to start creating!